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Seminar explores media use

Sonia Rao | Wednesday, February 28, 2007

While students in dorm rooms across the country have been influenced by popular Web sites like Facebook.com and YouTube, it isn’t always clear if this technology is relevant in the real world. Tonight’s New Age Media Seminar at the Mendoza College of Business plans to explore just how sites like MySpace.com have changed the business world and why marketing students should be interested. “[The event is] the first of its kind,” said Marketing Club President Michelle Brintnall, whose organization is sponsoring the event. “Right now is one of the most dynamic times for technology. The seminar is designed to highlight information from both sides of media markets: the companies using the media to gain exposure and the agencies selling them.” Though the subject directly speaks to marketing majors, Brintnall said the target audience also includes majors that touch on the industry, such as graphic design, film, television and theatre, computer science, engineering and MBA students. She said absorbing information on such a vanguard topic could help anyone during their job search. “Such exposure will present incredible talking points and also generate business knowledge that all marketing majors should have,” Brintnall said. “Talking points like these separate good interviews from great ones.” Vice presidents of sales and directors from YouTube, MySpace and Starcom Media Group will address some of the issues of new age media becoming integrated into the business world. “I would say that a majority of these speakers are Notre Dame graduates,” Brintnall said. “Some of them are recent alums, like from 2003 or 2004, so they know what [students] are going through. They don’t have the superiority of the corporate world.” Included on the roster are Bryce Emo,vice president of Branded Sales for MySpace, Mark Flaharty, director of sales for YouTube and Google and Carolyn Sweeney and Beth Doyle, Starcom Media Supervisors. Brintnall also said that people from local corporations and businesses in town will be in attendance. The event begins at 5 p.m. in room 122 of the Mendoza College of Business.