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Marketing lecture pairs with environmental bus

Sarah Mervosh | Wednesday, April 8, 2009

Emanuel Rosen, the author of “The Anatomy of Buzz Revisited,” will give a lecture tonight about word of mouth marketing. Rosen is touring with the National Outdoor Leadership School (NOLS), who will be on campus giving tours of an environmentally friendly bus, Lauren Guzman, co-president of Marketing club, said.

The lecture, which is hosted by the Marketing Club, will take place in Room 122 in the Mendoza College of Business at 6 p.m.

Guzman said Rosen’s message is “pertinent, especially today” because of the economy.

“Marketing and advertising is one of the first things that’s cut with a business,” Guzman said. “It’s putting a lot of people out of jobs.”

Rosen will speak about “practical ways to implement your own word of mouth marketing strategies,” Guzman said. “To make you more marketable, more valuable … because it doesn’t cost the company anything.”

“The Anatomy of Buzz Revised” examines case studies of companies and organizations that do a good job of word of mouth marketing. Rosen discusses NOLS?in the book, Christi van Eyken, NOLS Public Relations and Marketing intern, said.

“Emanuel wrote this book talking about the different thing that NOLS does to get the word out. We’re an organization that doesn’t advertise at all,” van Eyken said.

Van Eyken said in his lectures, Rosen talks about how NOLS uses the bus to help generate word of mouth marketing.

Rosen teamed up with NOLS because he thought it would be a good idea to travel with an organization that he talks about in his book, van Eyken said.

The bus, which will be located between DeBartolo and Mendoza from 12 to 6 p.m. today, runs on recycled vegetable oil, Guzman said.

“All of the electronics on board that aren’t directly connected to driving safety,” such as the lights in the cabin of the bus, the radio and the refrigerator on board, are powered by solar panels on the roof of the bus, van Eyken said.

There is also a climbing wall attached to the side of the bus, which students are “welcome to come play around on,” van Eyken said.

She said NOLS offers college credit, which Notre Dame has accepted in the past.

“We’re looking for curious people, for people who are interesting in developing leadership in a different way than you have the opportunity to do so on a college campus,” van Eyken said.