Second free burrito day succeeds
Nicholas Cooper | Thursday, October 15, 2009
A second Free Chipotle Burrito Day allowed students and South Bend residents another chance to sample some of the food options offered by the restaurant on the recently completed Eddy Street Commons.
Crickett Karson, a Chipotle public relations representative explained the reasons behind a second free burrito day.
“We feel as though there was some confusion on behalf of the students and communities members for the event. Some people weren’t sure of the time of the event and weren’t able to participate.”
Karson went on to say how the second free burrito day fixed this problem.
“We have a history of holding free burrito days at colleges throughout the United States. For the second day, we are planning on making the time of the event more clear. Anybody in line from 2 to 4 p.m. is guaranteed a burrito.”
Students who participated in the first free burrito event generally had positive things to say about it. Cameron Dow, a Knott Hall resident and self-proclaimed burrito enthusiast, described the event.
“I had to wait in line for 45 minutes, but then I got my burrito, double meat chicken fajita. The burritos were the same quality and size as the normal ones. If I didn’t have class, I’d go again Wednesday.”
But not all students had such a positive experience. Many students were denied the opportunity to participate in the first burrito event on Sept. 24. Freshman Danielle Arthur was in that exact situation.
“I got to Eddy Street Commons and saw this huge line for burritos. A manager was standing at the end of the line saying no more burritos, that they were out. I was pretty mad. I had walked all the way to Eddy Street, and I didn’t get a burrito.”
Arthur’s situation was similar for several of the students. But Chipotle’s motto “food with integrity” focuses heavily on community outreach, Karson said, and the restaurant wants to maintain positive relations with the surrounding area.
“Chipotle is more than burritos,” Karson said. “Chipotle successfully makes the effort to help family farms and other locally-run businesses in each of their franchises. Obviously it is difficult to find locally grown lettuce in Indiana in December, but we try wherever we can to incorporate local farms in our businesses.”
After attending the second burrito day, Arthur was much more pleased with her experience.
“The crowds were handled a lot better this time, and I got my burrito.”