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Drink advertised?

Krissy Kemnetz and Ricky Gonzalez | Monday, November 8, 2010

Dear Observer,

Last Friday’s article “Four Loco endangers students” makes a valid point and shares important health and safety information with the student body. Although written as a caveat to students about the dangers of Four Loko, it appeared to me to be more of an advertisement for this “cocaine in a can” (which, although should not, could very well be their new campaign slogan) and “pre-game ritual” necessity. One quote from the article “Drinking Four Loko facilitates higher levels of intoxication” would nab most students right there. To be honest, I have a friend who had never drank Four Loko, and after reading the article and discovering the higher intoxication ability (and the low price point at the store) ran out to get one to begin their pre-game ritual. The article also supplies many students with new ideas for use of Four Lokos, such as shotgunning them, or drinking three in an hour. In fact, it may even inspire change of Forties at Four, to Four Lokos at Four. Lastly, the picture appearing on the front page advertises what popular opinion claims to be the “best flavor” for those new to Four Loko.

As a health conscious student, I appreciate the information The Observer was trying to convey. However, scare tactics informing students of “how drunk they can get” off of a drink does not serve the intended purpose. It actually does the opposite.

Concerned students,

 

Krissy Kemnetz

senior

off campus

Ricky Gonzalez

senior

off campus

Nov. 5