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Shirt sales off to strong start

Jeannine Privat | Tuesday, August 31, 2004

Despite some students’ concerns about the design of this year’s The Shirt, organizers said they are pleased with current sales. At present, 29,300 of the annual fundraising T-shirt have been sold, said The Shirt president Katie Crossin. “Sales are going very well,” she said.Because sales totals are generally not compiled by this time, Crossin could not say whether this year’s figures were typical. The 2004 version of The Shirt, unveiled last April, sports a vintage design harking back to designs from the 1990s. Fifteen years ago, The Shirt was created to build unity among students, and Crossin wanted to revisit that theme this year. “We wanted the design to appeal to the students above anyone else,” Crossin said. This year’s design differs from the more modern designs of past years. “I guess it’s supposed to be vintage, if by vintage they mean Abercrombie & Fitch circa 1992,” senior Chris Hale said. This year’s T-shirt is kelly green, although the shade is slightly different from the past two years. Some students, like sophomore Alyssa Close, said they preferred last year’s color. The kelly green color has been used for the past two years, as the University attempted to create a “Sea of Green” in Notre Dame Stadium. In fact, the new color of The Shirt is not new at all and distinguishes it from previous designs. The green color closely resembles the original color used for The Shirt. “We wanted a different color green, to differentiate from the previous [two] years,” Crossin said. A main focus in designer Brittany Becker’s original theme was the cheer, “We are ND.”That slogan remained a key component throughout the design process and now decorates the front of The Shirt. “I like the front a lot,” sophomore Britta Zoeller said. “I really like the ‘We are ND,'” According to Crossin, student unity is the focus of this year’s fundraising campaign. “The vintage design has increased student support of The Shirt,” she said. This year’s Adworks posters will feature the phrase “Onward to Victory,” which is also incorporated in this year’s design. Proceeds from the sale of The Shirt are divided between student activities and The Shirt Charity Fund.