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Advertising Notre Dame: Implications are demeaning

Observer Viewpoint | Monday, September 12, 2005

Whoever created and, worse, approved the insulting new 30-second ND ad understands neither Notre Dame nor Catholicism. It demeans our religion and our University. A Notre Dame “higher education” does not mean an Admissions Office sitting around until God inspires it to admit the student who piled up the most prayers. The world trivializes what a great university like Notre Dame could possibly mean by calling itself a “Catholic” university. How awful when the University itself pays for that trivialization! After 45 years on the faculty, I am ashamed.

Donald P. CostelloProfessor Emeritus (retired)Department of EnglishSept. 9