The Observer is a student-run, daily print & online newspaper serving Notre Dame, Saint Mary's & Holy Cross. Learn about us.



Marketing club host ND alumni

JOHN CAMERON | Friday, February 5, 2010

Notre Dame alumni Kaylea Hoelscher and Todd Woodward will return to campus on Feb. 8 top share their experiences in the advertising profession at an event hosted by the Marketing Club.

The Marketing Club hopes the event, titled the Advertising Career Forum, will “provide attendees an idea of what it takes to get into advertising by hearing the experiences of the speakers,” junior Lauren Elliott, vice president and head of promotions for the club, said.

The “experiences” of the alumni are considerable. Hoelscher works for Leo Burnett, a major advertising company, and handles marketing for Kellogg’s adult cereals.

Woodward, now the Associate Vice President in the Office of Public Affairs and Communications at Notre Dame, has more than 20 years of experience in the industry which includes marketing for Harley-Davidson and contributing to the extremely successful “Got Milk?” campaign.

The Forum will include presentations by the speakers concentrating on getting into and excelling in the marketing industry followed by an opportunity for students to ask questions and network, Elliott said.

The Marketing Club has been at Notre Dame for many years. In the past it was one of the larger student clubs, but membership has declined in recent years. The club caters not only to declared marketing majors, but all students with an interest in the industry or contemplating pursuing the major.

 “We’re hoping to make it one of those bigger clubs on campus again,” Elliott said. “We want to reach first-year students especially,” since they are often uncertain if marketing is the career path best suited for them, she said.

The club’s mission is to “give members a better understanding of what marketing is as well as a chance to meet experts in the field … from there to build a better resume and progress in the field if you choose to pursue it,” Elliott said.

Events on the horizon for the Marketing Club include the “Spread the Love for Haiti” charity event, running Feb. 8-11, a club bowling trip on Feb. 11 and a seminar on new forms of media on Feb. 24.