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BlackPink is a K-pop group to watch

| Thursday, April 11, 2019

Lina Domenella | The Observer

Continuing their success from their recent world tour and their latest comeback with the mini-album “Square Up,” BlackPink is solidifying their position as a top act not only in South Korea but overseas as well.

BlackPink is a South Korean girl group that debuted in 2016, with “Boombayah” and “Whistle.” The group is comprised of four members: Jisoo, Jennie, Rosé and Lisa. Since then, they have enjoyed a slew of successes. With their last mini-album, the music video for their title track “DDU-DU DDU-DU” was the first to have 700 million views on YouTube for any KPOP group. That same song debuted at number 55 on the Billboard Hot 100 making it the highest-charting song for a K-pop girl group.

Their achievements have only grown more impressive with the release of their fourth mini-album “Kill This Love” on April 4. It includes songs such as “Don’t Know What To Do,” “Kick It” and the record-breaking title track “Kill This Love.”

The mini-album has already broken countless records, even though it was released less than ten days ago. With “Kill This Love,” BlackPink became the second girl group of all time, after only Destiny’s Child in 2004, to hold the number one spot on the iTunes Song Chart. It is also the fastest video on YouTube to reach 100 million views, in just 2 days, 14 hours and 13 minutes.

The song itself is about a relationship that must be “killed” before it breaks the girl’s heart. Paired with a strong use of drums and fierce lyrics, BlackPink is keeping up with their girl-crush image.

In an effort to display their diverse sound, “Don’t Know What To Do” has a softer sound that exemplifies the pain that is left once a relationship ends. Even though the song does become more upbeat during the chorus, it is much more mellow than the intensity from “Kill This Love.” BlackPink fans are still able to see a softer side to the girls, while hearing impressive vocals from Jennie, Jisoo and Rosé and a powerful rap from Lisa.

K-pop has become more popular in recent years, through boy groups BTS and BigBang and solo artist Psy. In just three years, BlackPink has established themselves as a top group, and this is only the beginning. The ladies of BlackPink will continue to grow more talented and amass more popularity.

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