The Shirt Project unveiled the 36th edition of The Shirt for the 2025-2026 football season on Friday. Fr. Pete McCormick emceed the event on Library Lawn, as he played a variety of games with the audience and introduced student groups like Glee Club and Irish Dance Club.
The event hosted free food trucks, lawn games and a giveaway table where students could guess the color of the shirt to receive corresponding green, blue or gold merchandise.
According to unveiling coordinator Katherine Williams, half of the proceeds from The Shirt go to The Shirt Charity, which helps students cover unexpected medical expenses, while the rest of the proceeds support student groups at Notre Dame.
Leading up to The Shirt’s unveiling, the committee hosted student events to promote The Shirt’s cause.
“We’re getting people just to do random acts of kindness, call their friends, make little popcorn bags and again, just spread the message of The Shirt that really helps to fund our student groups here on campus,” Williams said.
Williams noted the unveiling is The Shirt Project’s biggest event and that planning begins at the start of the second semester, after The Shirt has been designed. To plan the event, the committee coordinates with volunteers, contacts student groups, reaches out to food vendors and arranges stage equipment.
“The entire committee makes it really easy. Everybody’s willing to help out,” Williams said.
Unveiling coordinator Frances Ubogu explained that the traditions surrounding The Shirt unveiling have remained relatively the same, but this year, a balloon artist and trivia were added to the event’s offerings to increase community involvement.
The committee revealed The Shirt at 6 p.m. Shortly before it was revealed, cornerback Christian Gray and running back Jeremiyah Love spoke to their excitement for the upcoming football season.
“The team loves when you all come to support us, so we’re looking forward to going back out there and making it back to the national championship. We’re going to win it all this time,” Love said.
A video featuring head football coach Marcus Freeman played on a video board, in which he spoke of his excitement regarding The Shirt.
“It’s more than just a shirt. It’s a symbol of our community, and we can’t wait to see it in the stands of Notre Dame Stadium,” Freeman said in the video.
According to The Shirt Project’s Instagram, the dark green color of The Shirt 2025 is meant to evoke memories of night football games. The front of The Shirt features gold gothic lettering that spells out “Notre Dame.” The back of The Shirt reads “Sing Her Glory,” a phrase from the Notre Dame Victory March, with a sketch of a football player, marching band member, Irish Guard member and the leprechaun accompanying the text.
“The unveiling is about the Notre Dame community coming together and celebrating something special. The Shirt supports such a great cause, and seeing everyone’s dedication to it is very fulfilling,” Ubogu said. “I’m grateful to contribute to providing the unveiling as an avenue for the community to lean into this cause.”
Vice president Anna Huber explained to the audience at the event that The Shirt is the best-selling piece of college apparel in the country.
“Over the last 36 years, we have sold over three million shirts and raised over 14.5 million dollars for our student communities here at Notre Dame,” Huber said.
Freshman Emily Rowe attended the event and noted the committee did a great job bringing energy to the audience.
“This was my first unveiling, and I was really impressed. I loved the color of The Shirt and thought the design was really cool,” Rowe said.
