The Observer is a student-run, daily print & online newspaper serving Notre Dame, Saint Mary's & Holy Cross. Learn about us.
-12 posts tagged "Marketing"
Observer Staff Report | Thursday, May 19, 2022
The article was updated May 24 at 10:28 a.m. The University released a statement Thursday, May 19 regarding the use of Mendoza College of Business professor John Gaski’s 2013 “Investors’ Business Daily” article in a manifesto connected to a recent mass shooting in Buffalo, New York. The statement was released via the University’s website and
Mary Mansfield | Wednesday, April 22, 2020
Prospective Saint Mary’s students will be able to pursue a new major in marketing within the Department of Business and Economics, the College announced Friday. James Rogers, senior lecturer in the department and business marketing coordinator, said conversations about developing a marketing major began in fall of 2018. “The impetus for the marketing major was
Jim Moster | Thursday, August 29, 2019
In July 2019, a Facebook group called for the building of a coalition to storm Area 51 and “see them aliens.” Days later, the meme elicited an official response from the United States military. Celebrities and corporate social media jumped to capitalize on the running joke’s popularity. Then the meme died. On the surface, the
Observer Staff Report | Thursday, April 25, 2019
Edward J. Mayo Jr., former marketing professor at Notre Dame, died Friday at age 78 from long-term illness, the University announced in a news release Wednesday. Mayo worked at the University from 1970 to 1980 as a marketing professor at Mendoza College of Business, and as an adjunct professor after his retirement in 1980. Mayo
Ruby Le | Friday, April 5, 2019
Among businesses and companies, there has been a disenchantment and even skepticism toward graphic design as a component of content marketing. They are missing a huge chunk of communication opportunities. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Before the audience begins
Courtney Becker | Tuesday, January 29, 2019
Each year, faculty members at Notre Dame are called to do three things: teach, research and serve. Timothy Gilbride distinguished himself in each of these tasks. “He’s one of the most well-rounded people that I’ve ever met,” John Sherry, the Raymond W. & Kenneth G. Herrick Professor of Marketing, said. “In our field, we look
Observer Staff Report | Monday, January 14, 2019
Timothy J. Gilbride, the Steve and Anne Odland associate professor of marketing, died at 52 from cancer on Jan. 12, the University announced in a news release Monday. “Tim is a role model and an inspiration for all Notre Dame faculty,” marketing department chair Shankar Ganesan said in the release. “He was an excellent researcher,
Ryan Israel | Wednesday, March 28, 2018
Yes, Wendy’s did that. On March 23, the fast-food chain released a five-song, 10-minute mixtape titled “We Beefin?” I imagine the discussion amongst the Wendy’s marketing team went a little something like this: Boss: “Our food is dumb lit and our Twitter account is mad fresh, but we need another way to prove to the
Gina Twardosz | Wednesday, March 22, 2017
Over spring break, Saint Mary’s junior Margaret Cox participated in an externship with Fannie Mae, which was established and rewarded by College alumna and senior executive with Fannie Mae Renee Schultz. Although Cox began her first year at Saint Mary’s solely as a marketing major, she said she soon discovered an interest in finance. “I was a marketing major when I
Nick Laureano | Tuesday, February 14, 2017
If you watched the Super Bowl for the commercials but don’t consider yourself a “car person,” then you might have found yourself wondering: What’s an Alfa Romeo? It’s a car, but the full answer to that question isn’t quite so simple. Perhaps as a function of its Italian heritage — with the racing credentials, beauty