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12 posts tagged "Marketing"

News

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University releases statement on mass shooting manifesto connection to marketing professor

Observer Staff Report | Thursday, May 19, 2022

The article was updated May 24 at 10:28 a.m. The University released a statement Thursday, May 19 regarding the use of Mendoza College of Business professor John Gaski’s 2013 “Investors’ Business Daily” article in a manifesto connected to a recent mass shooting in Buffalo, New York. The statement was released via the University’s website and

News

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New marketing major introduced for SMC business students

Mary Mansfield | Wednesday, April 22, 2020

Prospective Saint Mary’s students will be able to pursue a new major in marketing within the Department of Business and Economics, the College announced Friday. James Rogers, senior lecturer in the department and business marketing coordinator, said conversations about developing a marketing major began in fall of 2018. “The impetus for the marketing major was

Scene

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An autopsy of the Area 51 meme

Jim Moster | Thursday, August 29, 2019

In July 2019, a Facebook group called for the building of a coalition to storm Area 51 and “see them aliens.” Days later, the meme elicited an official response from the United States military. Celebrities and corporate social media jumped to capitalize on the running joke’s popularity. Then the meme died.  On the surface, the

News

Former professor of marketing dies after long illness

Observer Staff Report | Thursday, April 25, 2019

Edward J. Mayo Jr., former marketing professor at Notre Dame, died Friday at age 78 from long-term illness, the University announced in a news release Wednesday. Mayo worked at the University from 1970 to 1980 as a marketing professor at Mendoza College of Business, and as an adjunct professor after his retirement in 1980. Mayo

Viewpoint

Design as a tool for marketing

Ruby Le | Friday, April 5, 2019

Among businesses and companies, there has been a disenchantment and even skepticism toward graphic design as a component of content marketing. They are missing a huge chunk of communication opportunities. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Before the audience begins

News

Marketing department honors life, impact of Timothy Gilbride

Courtney Becker | Tuesday, January 29, 2019

Each year, faculty members at Notre Dame are called to do three things: teach, research and serve. Timothy Gilbride distinguished himself in each of these tasks. “He’s one of the most well-rounded people that I’ve ever met,” John Sherry, the Raymond W. & Kenneth G. Herrick Professor of Marketing, said. “In our field, we look

News

Marketing professor dies from cancer at 52

Observer Staff Report | Monday, January 14, 2019

Timothy J. Gilbride, the Steve and Anne Odland associate professor of marketing, died at 52 from cancer on Jan. 12, the University announced in a news release Monday. “Tim is a role model and an inspiration for all Notre Dame faculty,” marketing department chair Shankar Ganesan said in the release. “He was an excellent researcher,

Scene

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Fast-food chain Wendy’s drops mixtape “We Beefin?”

Ryan Israel | Wednesday, March 28, 2018

Yes, Wendy’s did that. On March 23, the fast-food chain released a five-song, 10-minute mixtape titled “We Beefin?” I imagine the discussion amongst the Wendy’s marketing team went a little something like this: Boss: “Our food is dumb lit and our Twitter account is mad fresh, but we need another way to prove to the

News

SMC student receives Fannie Mae externship

Gina Twardosz | Wednesday, March 22, 2017

Over spring break, Saint Mary’s junior Margaret Cox participated in an externship with Fannie Mae, which was established and rewarded by College alumna and senior executive with Fannie Mae Renee Schultz. Although Cox began her first year at Saint Mary’s solely as a marketing major, she said she soon discovered an interest in finance. “I was a marketing major when I

Scene

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Making a comeback: On advertising and Alfa Romeo

Nick Laureano | Tuesday, February 14, 2017

If you watched the Super Bowl for the commercials but don’t consider yourself a “car person,” then you might have found yourself wondering: What’s an Alfa Romeo? It’s a car, but the full answer to that question isn’t quite so simple. Perhaps as a function of its Italian heritage — with the racing credentials, beauty

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